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Denis Wick Steven Mead Baritone Mouthpiece Silver-Plated 4 - Save BIG when you buy today! |
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Watson-Guptill This Business of Artist Management - 4th Edition - The streamlined, reorganized, and updated edition of
this book is informed by the transformation of the music industry in
recent years. Online music has provided much of the fuel, with downloadable
songs and file-sharing programs opening up new avenues of distribution and promotion
to some 60 million consumers. The new edition of this book accounts
for this transformation. Its focus is the full integration of online sales
and promotion into the standard marketing mix. To emphasize the Internet's integration
into the marketing process, Internet chapters are now spread out to relevant
locations throughout the narrative. In addition, the first edition's chapter on promotion,
;Promoting the Product,; has been broken into several chapters to differentiate activities
that come under this heading, including publicity; radio, video, and television promotion;
sales promotion and miscellaneous activities; and online promotion. As before, the author
provides a practical guide to planning and producing a complete marketing campaign
for selling music to consumers. A comprehensive array of techniques, tools, and
strategies, both standard and alternative, are presented to get artists' music to
the marketplace, to promote it effectively, and to ensure the highest possible
record sales. |
